The word "important" is used a lot these days. It plagues the subject lines of countless spam email newsletters filling your inboxes that you never signed up for or wanted to read anyway, it's a staple word in many on and offline media headlines, and an oft-given reason for why you have to be at this or that seminar, conference, class, event, sale, show, party, rally, gathering, or whatever.
In other words, we're in a culture where if we take this designation at face value, it will seem like nearly everything is important, and therefore requiring (demanding) of our time, energy, and focus.
So sure, I guess, there may be lot of so called important stuff that you and I can choose to do or focus on, but the challenge (or trick?) is to discern what is most important for you and I to do and focus on.
Yes, that thing or task might be important at first glance, but is it the most important thing for you to do right now and right here?
I miss this distinction sometimes, and the results can be problematic.
So don't be like me and miss it. Figure out what is most important in your life and why, and stick to that. Don't get distracted.