Authenticity is a tricky thing, because the minute you ask what’s authentic? you’re prevented from becoming, or cease to be, it.
So how do you become authentic — whether that’s in the context of being an authentic individual, company, or organization?
You be honest. You tell people about who you are and who you aren’t; tell people about your wins and your losses; tell people about your hopes and your fears; tell people about your dreams and your nightmares; and you simply stop trying to follow what other people are doing and do your own thing. Whatever your thing is.
And don’t fake it. Because people can smell a fake fairly easily days. And if they don’t smell it right away, they will smell it soon enough.
So start now. Get on that sea and start sailing toward honesty, as compared to, an imitation of honesty (authenticity). And don't be surprised when the waves start crashing and the storms start storming.