I was raving about this video to one of my coworkers today and made him watch the first song. As I rocked back and forth in my chair along to the sounds of The Ramones doing what they do best, my coworker observed: they're really investing in what they're doing. And they are. They're jumping into each song with an evident enthusiasm and passion; one that rivals most performing musicians these days. It's like watching lighting in a bottle being uncorked.
Are you this invested in what you do?
If you or I want to be excellent at anything, we have to be this invested. Because investment is what leads to productivity, growth, engagement, and transformation. Without it, you might as well settle for average.