The first time I heard My Blood Valentine, I swooned with woozy joy. There’s something about their music that causes me to see to colour when I close my eyes.
Pinks. Blues. Purples. Yellows. Reds. Greens. Beautiful noise that paints colours on the complex canvas of my brain.
I see colour when I listen to My Bloody Valentine. What media does that for you?
I get that most people refer to this band as pioneers of the shoegaze genre, but I'm not concerned, because I think shoegaze wouldn't exist if it wasn't for punk rock. Plus, I just like writing about bands I like. So either way—they help me think about what goes into great media.
Some questions I think we should be asking when making media are: does it create powerful images when people engage with it? Is it so engaging that people close their eyes, are swept up in what they are exposed to, and see beautiful things in their mind's eye?
If not, we should try taking our media to the places where that can happen. Because great media receives the world as it is, represents it in ways that engage the mind, and leave that mind transformed by the beauty it sees.
Sort of like what happens when you listen to this track.
I takes work and insight to create so many layers of beauty, but it's work and insight that's worth the effort.