When you think about your favourite records, who do you think about? Chances are you think about a particular musician or group of musicians. It makes sense that those are the people you think about, because they're the ones singing the songs and playing the instruments you hear on those albums.
But what about the producers responsible for shaping the sound of those albums—the people who worked with the musicians to produce a unique and compelling sound? Yes, there has to be a great group of musicians to produce a great album, but there also has to be a great producer working on the album and shaping the sounds being made.
The question is: what kind of producer do you want to be? I think most artists and creatives want to be the first kind of producer, because operating in that role results in receiving the majority of attention and praise if what is shared succeeds. But I wonder what it would look like if more artists and creatives spent as much time encouraging and shaping other peoples' work as they did their own?
I'm not saying one is better than the other. I'm just saying that we shouldn't undervalue the role a producer—as compared to a performer—has in creating, shaping, and sharing great art and media.
And if you're finding yourself overwhelmed by the amount of content that needs to be produced in your organization, it's likely you're trying to be more of a performer than a producer—maybe even to the detriment of your organization.