With the way media is going these days, the boundaries between creative and communicative direction are being eroded—if standing at all anymore.
In a culture where people can expose themselves to amazing audio/visual content whenever they want, pretty much wherever they want, however they want, without much effort or cost, the demand for quality media right now has increased. And this has caused writers, designers, filmographers, illustrators, and every other kind of creative to walk into territory they never thought they'd walk into.
If you asked me five years ago if I thought my job would involve photography, I'd laugh and say no, leave that to the professionals. Yet these days I find myself holding a camera and taking photos on a semi-regular basis for the work I do, because part of my job involves social media, and social media requires people to keep content as immediate as humanly possible. So immediate, that there often isn't time for me to call in a professional photographer.
The point behind this being that it's important for anyone looking to get into creative work to be willing and able at a moment's notice to wear different creatives hats. Generally speaking, it's no longer suitable for an aspiring creative to consider themselves completely committed to a particular discipline if they want to find work. Instead, they have to be flexible, versatile, resourceful, and intuitive, and willing to say I can do that. Even if it feels like they can't.
Sure, I'd consider myself a writer, whatever that means, but my job has forced me to be more than that that one thing because of the current state of media. And honestly, I'm thankful. It's pushed me out of my comfort zone and helped me to start wearing creative hats I never thought I'd see myself wear.
So what creative hats are you willing to try on? Maybe trying on that hat will help you get ahead of the other 10,000,000 people who want to work as creatives.