This photo was taken in 1923 and depicts WH Murphy and his assistant showing the Washington DC police how well their company's bullet proof vests work. The vest itself weighed about 11 pounds and the gun being used is a .38 calibre revolver loaded with slugs. Talk about salesmanship—having your assistant shoot you to prove the value of your product.
Do we believe in the work we do as much as Murphy does? Would we be willing to put on our equivalent of his vest and have somebody shoot bullets point at us blank? I wonder if we would... Because if we want to be a creative pioneer, we have to be willing to put on the vest like Murphy did when this photo was taken.
Which is to say, the first person through the wall always ends up bloody. That's the cost of being a leader, and that's why being a follower is easier. The vest's validity is already proven by the time you put it on to demonstrate it's value, so you know it will be safe to use. But when you lead, there's always risk the vest won't work and you'll end up with a slug in your torso.
Leaders break through the wall and then find another wall to break through.
Followers jog through the walls once they're broken down and let the leaders break the trail.
Which will you choose?