Moms are some of the few people who make texting the most encouraging and heart melting experiences. Seriously, I've come to believe that moms are the best texters. Anyone want to disagree with me? Didn't think so.
As I think about the ways moms text, I start wondering what my creative work would look like if I approached it in the way that moms approach texts—and to what extent that would help me accomplish many of the things that I want to accomplish with the work I do?
Here are three mom texting principles that I think promise the kind of work we all want to produce and share.
When my mom grabs her 4s and starts tapping her screen, love is communicated and proves that the best way to transform and engage a person with media is by producing media out of genuine desire to see that person transformed for the better.
It's like the old fable about the sun and the wind: the sun shines and the wind blows; the warm sun gets the guy to take off his jacket and the wind only makes the guy hold his jacket closer to his chest.
Moms don't care about what other people think when they text. They're just themselves, and they're excited to use something that allows them to text people they care about. They text what they want when they want, and they don't give a rip if everything is completely coherent or orderly. They just fire off the best mini stories and encouragement notes.
When was the last time that any of us were really us and that awesome when we made and shared something?
Images are a powerful language
If there's a universal mom texting language, it's Emoji, and as such, moms know how powerful a well placed image can be when it's used. All I need to do is look at my moms Emoji essays, and I'm instantly filled with joy.
Do we use images in our work as well as moms do when they text? Maybe we should.
Through your texts, you teach me about great communication. Keep texting what you text. Don't change a thing.