As a person who edits a lot of copy and has to comb through many proofs, I find it staggering how easy it is to miss the obvious mistakes. The most recent copy/proof blunder of mine is more personal than work related, but it's nevertheless a fantastic example of how this interesting creative mistake happens more than you'd think.
Jayne (my fiancee) and I happily finalized our wedding invitations recently, only to find out that we didn't have the actual date of our wedding anywhere on our invitation. I kid you not. This actually happened, and neither of us knew until she found out today, and texted me with the grim news: the date of our wedding is nowhere to be seen on our wedding invitation!
How could we miss such an obvious detail? Easy. It's such an obvious detail, that we didn't think to look for it. Our eyes and our minds glazed over the piece, searching for what we think are the places we'll mess up, only to find that the one thing we never thought we'd mess up, is, in fact, messed up. And by the time we find out it's too late. The darn invitations had already be sent to print, and that's that. No more changes can be made.
Thankfully, Jayne and I are both DIY crafters who are willing to stamp every single one of our 200 invitations with a branded date stamp. But really, all of that work could have been avoided if we looked for the not-so-obvious and the obvious details.
Crisis avoided. Lesson learned (hopefully).
Moral of the story? Make sure you look for the obvious and not-so-obvious mistakes.