Once a person has turned on their computer and started cruising the web the average time they will spend viewing a webpage or reading a blog post is approximately two minutes. That's it. That's how long most people are willing to spend reading and reflecting on a particular piece of information that they encounter on the web. Then they move onto the next thing, and the next thing, and the next thing, and the next thing, and then they sign off.
So that's the first reason why you probably won't read this: most of my posts on this platform ask people to spend longer than two minutes reading and reflecting on what's shared. I suppose I'm demanding like that...
Most popular platforms make SEO (search engine optimization) a priority in their content, which means they pick certain words over others to ensure that their articles will be the first to show up when people are using a search engine. That's the second reason why you probably won't read this: I don't think about SEO when I'm writing blogs, because I don't believe one should make using the "right search term power words" their main objective. Instead, I want to use the words that matter.
There are countless masses of other people writing and sharing their work on the web, and the writing I'm sharing here is simply one tiny grain of sand on the endless beach that is the blogosphere. So that's the third reason why you probably won't read this: there's a million other blogs you could read.
There is a select group of people who defy all of the above odds and will read this post all the way through and have read the articles I've shared in the past. The question is: why? Why do you do it? Why do you spend more than two minutes reading these posts, seeking them out without the aid of Google, and choosing to read this blog instead of the million others out there?
You do it because you believe what I believe; that people should start sharing their work, no matter the size of the audience they have; that one perspective changed and one heart inspired to create is worth the effort of all the creative work we do; that life is simply too short not to make art and give it as a thoughtful and authentic gift to others; that there needs to be a tribe of people like us who don't wait for permission to start sharing their work, but simply start sharing our work and seeing what happens.
Whether you see it yet or not, you are, in fact, part of this tribe. Our tribe. The question is, now that you are starting to see it, what will you do to take part and help grow this tribe? There a million things you could do, but only you know what you should do.
So what should you do? The tribe is waiting for you to step out and share.