Well, the latest billion dollar deal has gone through. Microsoft has acquired Minecraft for $2.5 billion and people are generally oooo-ing and awwww-ing at the financial fortitude of companies like these that can slap down this amount of cash on the table like it-aint-no-thang and show us how awesome they are at business.
I'm starting to view these deals and the publicity that follows as the corporate version of the social media selfie most people under the age of 30 are so well acquainted with. It's the ultimate statement to the world in general, and the network of major businesses in particular, that we exist, we want you to know we exist, and look at how awesome our existence is.
It's starting to seem as if you have to take a billion dollar selfie like this for all other corporations to see and respect you if you want to succeed at this level, and if you can't, then you're relegated to the level of small potatoes business. What does this mean for the future of businesses big and small? Possibly that you'll need to have a billion dollars to throw around if you want to play in the big leagues.
But is there any other way to have one's company, business, or organization get noticed on this scale with this amount of buzz? I hope so. I really do hope so. Because I'd hate to see the day when the word marketing campaign becomes equated with spending a billion dollars or something.