As someone who spends a great deal of time writing, reading, and editing copy (words, words, words), there's something I've picked up that I think bears mentioning on here because it might benefit you (if you're a writer). That little gem of an idea being: when you're writing, pick words that form musical sentences.
Common perception is that music is intangible, in that you can't grab music out of the air and put it in your pocket. I would generally agree with this perception, however, I also point out that you can feel music; not just emotionally, but physically if there's a solid rhythm instilled in its structure. So that's cool: maybe music isn't as intangible as we think.
So how does this play out in writing? I'm so glad you asked. Here's what I'm getting at...
An un-musical sentence would be: Do your sentences have a rhythm?
While a musical sentence would be: Do your words have a rhythm?
Read those two sentences in your head. Then read them out loud. One has a nice meter and rhythm to it, while the other is a bit choppy; it doesn't feel completely wrong, but it also doesn't feel completely right either. It's why I picked the second sentence for a title rather than the first when writing this post.
I aim for a musicality in my words. Always. It makes the experience of reading my writing similar to the experience of listening to and experience a well composed song: it's not only something you either listen to or look at, it's also something you can physically feel.
Anyway, you might not want to do this in your own work. But either way, it's something to think about.