Here's a thought:
If you're not winning at an already established game, maybe you need to establish a new game that you can win at.
This thought popped into my brain after realizing that what I'm seeing when I'm scanning my social media feeds these days is not entirely content anymore — it's also competition; a game; a challenge between people and organizations to win other peoples' interest and retain their attention long enough to get a like, a follow, a comment, a repost, a purchase, or what have you.
So, if this or that social media platform is the playing field and the prize is attention, engagement, a sale, or what have you, then maybe you and I are playing on the wrong field. Maybe we need to make a brand new field; establish new ground rules; create new prizes and new participants were you and I are most made able to achieve what it is when we're competing on already establish playing fields.
After all, if it's social media that we're talking about, and a significant part of social interaction is competition (don't try to deny it because you know that I'm right).
Food for social media thought, anyway. Because the world is filled with successful and excellent artists, entrepreneurs, and artists who became successful simply because they decided to start new games that they could win at instead of playing established games and losing all the time.